During the rise of the popularity of loft-style architecture in the early 21st century, the Winzavod Art CentreRussian: Tsentr sovremennogo iskusstva «Vinzavod» or Центр современного искусства «Винзавод» was redeveloped from the Moscow Bavaria breweryRussian: zavod «Moskovskaya Bavariya» or завод «Московская Бавария». This loft-style conversion was completed in 2007. Today, the Centre has become Russia’s hub of culture and creative power hosting exhibitions, biennales, festivals, concerts, master classes, creator-owned art galleries, schools and ateliers.
THE HISTORY OF WINZAVOD
In 2007, as suggested by the founder of the Centre for Contemporary Art, Roman Trotsenko, reconstruction of the factory was carried out by Alexander Brodsky, a renowned conceptual architect, winner of the Kandinsky Prizenamed after Russian painter Wassily Kandinsky , and one of the brains behind the ‘paper architecture’ movement of the 1980s. Brodsky, who sees trivial things from an unusual perspective, wanted to do a thorough restoration of the old buildings while preserving the spirit of continuing energy and production, which was crucial, since one of Winzavod’s key missions is to support modern art and talented young artists. The architect intended the loft to consist of seven industrial buildings which date back to the late 19th century. Major exhibition venues are housed in the four main buildings that have retained their names from their roots as wineries: White HallRussian: Tsekh belogo or Цех белого, Red HallRussian: Tsekh krasnogo or Цех красного, Grand Wine CellarRussian: Bolshoe vinokhranilische or Большое винохранилище and Fermentation HallRussian: Brodilnyi tsekh or Бродильный цех.
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THE CENTRE’S ACTIVITIES
Today, Winzavod holds important exhibitions, festivals, presentations, film screenings, concerts and opening-night theatre performances. This creative hub hosts a number of art galleries – 11.12, FotoLoft, Frolov Gallery, Pop/off/art, Gallery White (a gallery inside a window), XL, AidanRussian: Айдан, M&U GuelmanRussian: М&Ю Гельман, GrinbergRussian: Гринберг (former Gallery.Photographer.ru), ProneRussian: Проун, ReginaRussian: Риджина and the Pechersky Gallery. Another display area called STARTRussian: Старт is reserved for young artists, and the Platform is a venue for modern art performances. Entrance to many events is free.
As well as hosting exhibitions, Winzavod invites visitors to take a look inside the creative studios of renowned painters, designers and photographers. It also houses various educational projects. The School of Visual ArtsRussian: Shkola vizualnykh iskusstv or Школа визуальных искусств, for example, teaches you how to run a book project and edit photographs; at the School of Collectors and ExpertsRussian: Shkola kollektsionerov i ekspertov or Школа коллекционеров и экспертов, you can attend a series of lectures on architecture and the evolution of Russian painting; The Wordshop Academy of CommunicationsRussian: Akademiya Kommunikatsiy Wordshop or Академия Коммуникаций Wordshop gives you the opportunity to receive supplementary education by attending one of its three training programs: ‘Advertising’, ‘Video’ or ‘Production’.
The DanceOptions dancing studio has opened its doors to those who are fond of active movements. People who like meaningful shopping will enjoy a multitude of shops and showrooms. As an example, the FalansterRussian: Фаланстер bookstore has a wide selection of Humanities-related books, and one can find any vinyl records, even the rarest ones, at the Vinyl Gallery ‘33 1/3’.
Two cafés – Khitrye LyudiRussian: Хитрые люди; meaning ‘resourceful people’ and [tooltip text="Russian: цурцум"]tsurtsum[/tooltip]café are currently open in this creative complex, and also, hidden inside Entrance 6, is a tiny German photo booth allowing you to take original SchnellfotoRussian: Шнельфото instant pictures. In other words, when planning a trip to Winzavod make sure you can spend a full day there or, at least, half a day!© 2016-2018 moscovery.com